US beverage milk consumer segmentation and implications for the cheese industry

“US beverage milk consumer segmentation and implications for the cheese industry” – Md Azhar Uddin, agricultural economics, UW–River Falls Uddin is an assistant professor of agriculture economics at UW–River Falls. As part of this position, he conducts dairy-related research on topics such as agribusiness marketing, behavioral and experimental economics, health economics and other relevant topics. In addition to his research, Uddin teaches and advises students in ag business, marketing communications, and related programs. Uddin earned a PhD in food and resource economics from the University of Florida in Spring 2024. Before his time at Florida, Uddin was an assistant professor at the University of Dhaka, Bangladesh, and a researcher for a leading non-profit also in Bangladesh. Talk summary: We revisit the segmentation of U.S. consumers based on milk beverage consumption frequency using a 2025 dataset that is representative of the U.S. population. The analysis identifies a previously unobserved consumer segment that was not documented in earlier studies. Building on this segmentation, we examine patterns of cheese consumption across the identified consumer groups and uncover notable differences in cheese consumption behavior. These findings provide important insights into evolving dairy consumption patterns and offer valuable marketing implications for the cheese industry, particularly for Wisconsin cheese producers seeking to better align their products with emerging consumer segments. 🌐 VISIT OUR WEBSITE: http://dairyinnovationhub.wisc.edu 👥 OUR SOCIAL MEDIA: Twitter: https://x.com/dairy_hub Facebook:   / dairyinnovationhub   LinkedIn:   / dairy-innovation-hub