A tour by 2026 American Idol Winner, Hannah Harper, will have an iconic, local brand contributing its support. Harper will tour the nation presenting her “String Cheese Tour” with Sargento putting the real cheese on the road.
The tour draws its name from Harper’s original song “String Cheese”, described as “a soulful track celebrating the beautifully messy realities of motherhood.” As a dedicated, family-owned Wisconsin brand, Sargento fell in love with Hannah’s genuine spirit, sent her a massive cheese care package, and has now turned that moment into a nationwide, year-long partnership.
As the tour’s major sponsor, Sargento has custom-wrapped Hannah’s tour bus, and keeps it fully loaded with Sargento snacks to fuel the band, crew, and fans from coast-to-coast. On National String Cheese Day – September 20th – Hannah and Sargento will co-host a special national campaign encouraging families to share their own “perfectly imperfect’ parenting moments for a chance to win exclusive cozy prizes. And just in time for the holidays, a line of limited-edition, co-branded apparel will debut exclusively on Sargento.com.
That bus is already on the road, making its next stop at the Backbone Bluegrass Festival in Strawberry Point, Iowa on Friday, July 24th.
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