MADISON, WI (WTAQ-WRN) — The University of Wisconsin System will now be known as the Universities of Wisconsin.
President Jay Rothman wants people to think differently about higher education in Wisconsin.
“The idea is to shift the focus from a system to the universities that provide opportunities for students and families across Wisconsin,” said Rothman.
He says each of the state’s campuses provides different and unique services to the public and the local area.
While UW-System will remain the legal name, everything else will be shifting to the new branding.
The move has the backing of former Governor Tommy Thompson, who served as interim System president prior to Rothman’s appointment.
