Mars Inc says evaluating changing Uncle Ben’s brand image

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By Martinne Geller

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LONDON (Reuters) – Mars Inc is “evaluating all possibilities” regarding changes to its Uncle Ben\\\’s rice brand image, the food company told Reuters on Wednesday, following news that PepsiCo Inc was dropping its Aunt Jemima brand.

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“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices,” a spokeswoman said in an emailed statement. “We recognize that one way we can do this is by evolving the Uncle Ben\\xe2\\x80\\x99s brand, including its visual brand identity.”

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“We don\\\’t yet know what the exact changes or timing will be, but we are evaluating all possibilities,” she said.

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(Reporting by Martinne Geller; Editing by Chizu Nomiyama)

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