Building a Brand Your Food or Farm Business

Getting Started in Your Food or Farm Business video series highlights the key components of food and farm entrepreneurship and introduces you to the tools, skills, and resources you need to successfully start your own food or farm business. In this video, Andy Larson, farm financial consultant with the Food Finance Institute and also the Wisconsin Small Business Development Centers, talks about building a brand for a rural food or farm business. Branding is one of those things that is simple, it’s just not easy. We’re going to scratch the surface of a whole lot of branding concepts today. So strap on your brand new boots and come along for the ride. Find out more at https://farms.extension.wisc.edu/arti…