Viewers of the new Travel Wisconsin promotional video will see, within the first few seconds, some of Sheboygan County’s most compelling attractions to tourism. The 2024 summer advertising campaign will appear in media across 13 Midwestern Markets, highlighting sweet summer moments in Wisconsin.
The campaign is titled “Here’s to Those Who Wisconsin”. It celebrates such uniquely-Wisconsin memory-makers as waterparks, supper clubs, events, and outdoor recreation. The opening moments present an aerial view of visitors to the Kohler Dunes boardwalk, part of the Kohler-Andrae State Park. The video then transitions to a kideboarder, launching into the air above cool Lake Michigan waves with Sheboygan’s Blue Harbor Resort in the background.
Upon launching the campaign last week, Wisconsin State Tourism Secretary Anne Sayers said that “We can’t wait for visitors to make sun-soaked memories this summer. Our campaign reflects the breadth and depth of Wisconsin’s tourism opportunities, whether it’s our world-class events, cultural activities or unbeatable dining. The best souvenir visitors will take home this summer are those Wisconsin memories that last a lifetime.”
The summer campaign is live in the Milwaukee, Madison, Green Bay and Wausau media markets, and Marquette, Michigan was added to the group of advertisers this past January. The 30-second commercial runs on television streaming platforms. Additionally, Travel Wisconsin inspires summer travel through social media advertisements, audio streaming ads, digital website banners, billboards, paid search and more.
A Kiteboarder at Sheboygan’s “Kite Beach” is Captured With Blue Harbor Resort in the Background in These Screenshots from the New Travel Wisconsin Video Campaign
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