MILAN (Reuters) – Intesa Sanpaolo will bet on digital solutions to serve mass market clients under a new plan due in February, its CEO said on Monday, adding this was the only way for lenders to face competition from non-banking players.
Intesa Chief Executive Carlo Messina told the annual meeting of banking union FABI that such clients had no use for branches, which they already snub.
Intesa will aim to meet their needs with digital services, while concentrating its human capital on higher value-added services, he said.
(Reporting by Valentina Za, editing by Cristina Carlevaro)
