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Elucent Medical wins 11th annual Governor's Business Plan contest

MADISON, WI (WTAQ) - A Madison company that's working on a system to improve breast cancer surgery has won a statewide contest for having the best business plan.  

Elucent Medical won the 11th annual Governor's Business Plan Contest Wednesday. Almost 300 firms entered.  

Elucent is headed by Laura King, a former executive at GE Healthcare. The firm is developing commercial technology which seems to eliminate painful and invasive breast surgeries, by helping surgeons pinpoint the cancerous tumors they try to remove.  

The Wisconsin Technology Council organizes the contest. Elucent and a dozen other finalists will share around $150,000 in cash and in-kind prizes.

(Story courtesy of Wheeler News Service)