By Brad Haynes
SAO PAULO (Reuters) - With its first-ever U.S. military contract in hand, the defense unit of Brazilian planemaker Embraer SA
The light attack plane that Embraer will supply for the United States in Afghanistan handily illustrates how the company, which is best known for the regional jets it supplies to airlines such as JetBlue Airways Corp
A rugged design and low cost make Embraer's Super Tucano popular in counterinsurgency missions from Africa to South Asia, where resource wealth has spurred new defense spending amid austerity in Europe and the United States.
The focus on frontier markets and expanding ambitions for Brazil's armed forces have made Embraer one of the few planemakers outside of China that are growing, thanks to the outperformance of its defense operations.
"Is there anyone else this bullish on defense? Certainly nothing that a U.S. investor can bet on. Nothing in this hemisphere," Deutsche Bank defense analyst Myles Walton said in an interview. "Embraer is the foundation of the military industrial complex in Latin America, through a combination of execution, luck and being the right company at the right time."
Embraer shares in Sao Paulo
Embraer's defense division expects to increase revenue by as much as one-third this year, compensating for slipping deliveries to commercial airlines and a string of canceled private jet orders.
The Brazilian defense boom is also luring powerful partners for Embraer, from the helicopter unit of Italy's Finmeccanica SpA
In fact, Boeing may have been the biggest winner from Wednesday's decision in sheer dollar terms.
The goodwill between Washington and Brasilia will help its shot at a multibillion-dollar Brazilian fighter jets deal, a senior Brazilian official told Reuters, calling the Embraer deal a "very good development" for Boeing.
Last year, President Dilma Rousseff iced the tender process for at least 36 fighter jets after the United States revoked an earlier deal with Embraer due to legal challenges from Kansas-based rival Beechcraft.
Brazilian officials made clear to their U.S. counterparts earlier this year that an Embraer loss on the rebid would be awful for Boeing's chances at the Brazilian jets contract, according to a source with knowledge of the discussion.
France's Dassault Aviation SA
Reinforcing the diplomatic stakes of the Afghanistan deal, U.S. Deputy Defense Secretary Ashton Carter called within minutes of the Pentagon announcement to congratulate Brazilian Defense Minister Celso Amorim on the result.
A Boeing spokeswoman said the collaboration with Embraer was a "natural partnership," but it considers the bidding in the two countries to be entirely separate procurement processes.
"Of course, any opportunity for U.S.-Brazilian cooperation helps the bilateral relationship," said Ana Paula Ferreira, Boeing's communications director in Brazil.
The head of Embraer's defense unit, Carlos Aguiar, applauded the contributions from U.S. partner Sierra Nevada and Boeing, which supplied weapons on Embraer's second Super Tucano bid.
"There's no doubt the closer collaboration with Boeing clearly helped qualify our proposal even more," Aguiar said in a telephone interview after the decision.
READY FOR TAKEOFF
Even more important than Boeing's contribution to the Super Tucano will be its role as joint sales partner on Embraer's KC-390 military cargo plane under development.
With Boeing's help on the sales front, Embraer is aiming for a bigger share of an estimated 700 new cargo planes by 2025. The market could be worth more than $50 billion as countries replace aging versions of Lockheed-Martin Corp's
That could give another burst to Embraer's defense growth when it begins delivering the cargo plane in 2015.
The defense division has already doubled its share of revenue over the past five years, due largely to a growing local defense budget. Brazil has made unprecedented efforts in recent years to secure borders deep in the Amazon, monitor vast offshore oil reserves and take on a more prominent role in regional and global politics.
Embraer rose 14 places on a list of the world's 100 largest arms dealers in 2011, the Stockholm International Peace Research Institute (SIPRI) said this month, climbing to 85th place.
Global defense sales fell 5 percent in the year, SIPRI said. Embraer was one of less than a dozen companies from emerging markets to make the list.
Embraer's defense revenue likely climbed another 18 percent or more in 2012 - enough to lift it even higher in the rankings.
(Additional reporting by Brian Winter; Editing by Kieran Murray and Kenneth Barry)