The Brazilian beauty has teamed up with American label Cherokee to create her Ale by Alessandra range, which will feature a collection of casual and formalwear for women.
The Victoria's Secret star insists she will still strut her stuff on the runway, but will be concentrating on the business side of the fashion industry in the future.
She tells WWD, ""This is not a hobby for me. I've been a fashion model for 15 years and designing is just an extension of my career. I still plan on modelling lingerie, but at the same time this is a business transition that I plan to have around for a long time.
""I know what I like and what I want to see. I want to be satisfied just as much as the customer. I'm creating a brand that's everything I am passionate about and have experience in, from growing up in Brazil, travelling around the world and moving (to America) five years ago.""