UNDATED (WKZO) -- It began as a one man revolution to change how the world sees Ugandan warlord Joseph Kony. It has become an amazing measure of the power of social media. Kony 2012 was released on Youtube on March 5th, 2012. Since that time the video which was released by the group "Invisible Children" has been viewed 65,051,329 times at the time of this posting. To put it lightly "it's gone viral".
The video begins with an explanation of the types of crimes this warlord has committed. From taking childen of Uganda in the night and converting them into child soldiers to mutiliating their faces and killing them on the spot if they attempt to escape. It's clear from the beginning of the video that this is one bad individual.
The video however expands beyond the image of what Kony has done and becomes a social graph of just how powerful social media has become. Jason Russel narrates the video and takes you through the process of raising his son Gavin while maintaining his work in the jungles of Africa as he attempts to help free his friend Jacob from the warlord Joseph Kony. It is explained that when Russel first met Jacob he learned of how Kony's army had taken and murdered his brother.
Jacob even goes so far to explain that Kony should just kill him because his life would be better if he was just dead. The story continues and it's important for you to at least take a look at the video to get the entire picture of the story.
What is becoming increasingly important is the way this story is being told. It began with a Facebook group. Hundreds of thousands people began taking action and donating small amounts of money at a time towards the ability to arrest Kony. These same people called Congress, built schools, built radio towers to warn of incoming threats and the entire process was started through social media.
As I said before, when a video is viewed 65 million times and it all began because of a few individuals trying to make a difference it's at least worth taking a look at the video. If this video had debuted in Hollywood it may have potentially brought in over $500,000,000 had it been viewed that many times at $8 p/ticket.
Learn more about the "Invisible Children" or watch the video below.