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Buses Will Now Read Shoreline Metro


Sheboygan, Wis.(WHBL) - The Sheboygan Transit Commission will try again.  The Sheboygan public bus system will now be known as Shoreline Metro.  The Commission last fall - in a marketing effort to become more regional and enhance its image and increase ridership - had changed the name to Lakeshore Metro.  However, Lakeshore Transportation - a small company which serves the needs of the elderly and disabled - complained that the new name was causing confusion.  Transit Director Ron McDonald said the Commission wanted to avoid any litigation, and to be a good neighbor, and decided to choose Shoreline Metro as the new name.  City buses will now be re-lettered at a cost of $250 per bus.