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Survey: Fox Valley Biz Survived Recession Better Than Madison, Milwaukee


MADISON, Wis. (WTAQ) - A new survey shows that Fox Valley companies survived the recession better than those in the Madison area – and both metros did better than Milwaukee. That’s according to the 7th annual economic survey conducted by UW-Madison, and sponsored by First Business Bank and several other groups. 1,300 firms were surveyed. All 3 regions are graded on 8 economic indicators – and for the first time in the poll, all 3 areas had declines in every indicator from the previous year. 37 percent of Metro Milwaukee firms said their profits fell 10 percent or more – up from 33 percent in Dane County, and 22 percent in northeast Wisconsin.

Dave Vetta of First Business Bank says the results may have been affected by the larger concentration of small firms in southeast Wisconsin. He said those companies were already running lean – and they might have had a more difficult time downsizing. Looking ahead to this year, 72 percent of the firms in northeast Wisconsin expected an increase in revenues. Only 15 percent of northeast firms say conditions will be worse, compared to 25 percent in Dane County and 35 percent in the Milwaukee area.