MILWAUKEE, Wis. (WTAQ) - Milwaukee’s hometown airline is about to get a new name. Republic Airways announced Tuesday that Midwest Airlines will become Frontier later this year. Republic bought both Midwest and Frontier of Denver in 2009 – and they chose the Frontier name for the new combined operation.
Republic chairman Bryan Bedford promised a few weeks ago that Midwest and Frontier would have a unified brand – and both would bring great value to the company. The Midwest name has been used ever since the carrier started in Milwaukee in 1984, but Frontier is a larger carrier.
Since buying the company, Republic has added about 400 jobs to the area – and it promises 400 more before the end of the year. But only a handful of former Midwest pilots and flight attendants have been hired back. About 800 Midwest personnel had lost their jobs since 2008, and most are still awaiting the outcome of arbitration proceedings to get on the company’s new priority list for hiring. Republic currently has about 1,140 employees in Milwaukee and Oak Creek.