NOT. I'm not saying this isn't clever and interesting . But is it going to make my life better? Yes, keeping billions of cardboard rolls out of landfills is a laudable goal. But the 19th and 20th technological advances were driven by inspired innovators whose goal it was to make people's lives better.
This ambition seems to exist these days only in the world of mobile device apps. Many people feel all the really critical inventions have already been invented. People thought that in the early 20th century when there was a proposal to close the Patent Office. Maybe we need to look harder.
Photo credit: By Kevin Payravi (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons