I love how they argue that adults are the target market for this product. For $35 young adults(and younger) get what kids have considered the Holy Grail for decades: a quick alcohol high. This really is a beer bong or, rather, an alcohol bong. Perhaps the most dangerous element of this is that it bypasses the body's normal defenses against excessive alcohol intake(expulsion), because it bypasses the digestive system. Just what parents needed, another reason to lie awake at night worrying.